American Apparel pays homage to Hypercolor

by Tiffany Neal (Subscribe to Tiffany Neal's posts)
Posted Jun 29th 2008 at 7:47AM

Last month, we told you guys about an underwear company who was making heat-sensitive underwear -- meaning they change colors when friction occurs due to a special dye they've been treated with. Yeah, you can draw your own conclusions.

Now we want to shed light on another brand who's aiming to show its love for 90s favorite, Hypercolor, in a less freaky way.

American Apparel color changing t-shirt

(click thumbnails to view gallery)

American Apparel has just added a sheer thermochromatic t-shirt to its online store that comes in dreamy pastel colors like blue, green, and vermillion. According to the company, a black version will make its debut sometime in the near future.

Meanwhile, anyone planning on dropping the $34 it takes to purchase the moody tee should heed this warning: If you attempt to dry this particular piece on a very high temperature, the t-shirt will be color changing no more; just a weird tribute to the last person who placed their hands on you.

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Filed under: Fashion, Best of the Season
Tags: american apparel, AmericanApparel, fashion, hypercolor, tee, thermochromatic

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READER COMMENTS

(3)Add A Comment

Heather, 6-29-2008, 8:07AM

MMmmmmkaaay. I guess if you WANT to walk around looking like you lost the battle with the bottle of bleach.....

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Jim, 7-05-2008, 8:12AM

i think it is a cool idea. i bought mine from changemeclothing.com they were cheaper and they had better designs and cuts of shirts.i would check them out.

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Leslie C, 7-07-2008, 6:35PM

There is a company in Michigan, Body Faders, that has been producing heat and UV activated color changing apparel for over 3 years. Also American made, more color and style choices, better prices.

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