We love all of the amazing independent designers out there. In order to find out more about just what makes all of these creative types tick, we present to you an ongoing segment called Indie Designer Interviews.
We'd like you to meet Danielle Hughes, co-founder of Baby Fish Mouth, a line of fashionable wear for budding baby film fans. Inspired by their favorite films, Danielle and her business partner dreamed up kids clothes that offer a unique take on the usual onesies and jumpers.
Tell us a little about yourself and your company. I have been doing entertainment marketing for major cable networks for the past 13 years but I always knew I would have my own business. One day after seeing some successful 'mompreneurs' on Rachel Ray, I came home and hatched the idea for Baby Fish Mouth - an infant and toddler t-shirt company.
I called a good friend from college, Cindy, as we always talked about doing something together. And within the span of the phone call, our entire company was hatched. We both love films and our children so we decided to take famous movie lines and put a clever 'baby' spin on them. And to make them even more unique and gift-friendly, we package them in our Signature Movie Popcorn Box.
Cindy and I both majored in Advertising Design in college so design is in our blood. We have always been creative people and our type-A personalities make us a natural for entrepreneurship.
What inspires your work? My passion for pop culture and my gorgeous son. I just love being creative and coming up with new ideas. It is so energizing and inspiring.
Who are your favorite designers? I don't really have favorites. I tend to just buy things I like that are unique or speak to me, but I don't tend to be brand loyal at all. I could wear something from Target and pair it with a designer label and that to me is how I express myself.
What are your top fashion & beauty must-haves? Rosebud salve! A must for my chapped lips and dry cuticles. I always have a simple black Goody hair elastic on my wrist so I can tame my mane in the humid weather and concealer is a 30-something's best friend. That and a fierce pair of oversized sunglasses!
Any advice you would give to aspiring entrepreneurs? Use the web! There is not only a bounty of information to be had, but hundreds of great communities from other aspiring and successful entrepreneurs who are more than willing to help you. Also, don't expect overnight success and in fact, prepare to fail. This way if you succeed, you are already ahead of the game.
Where can people find your work? www.bfmwear.com. Check us out in the July issue of Redbook - page 26.