Bar Refaeli might be as well known for being Leonardo DiCaprio's sweetie as for her modeling career, but she's looking to change that. The Israeli model is set to be the face (and the body) in Hurley's upcoming campaign.

This October, most fashion mags you pick up will have an image or two of Refaeli wearing Hurley's Spring 2009 line of bikinis, sheer tees, and denim shorts. The images are meant to "illustrate a theme of a young woman's journey and discovery." We think it's more likely they'll illustrate Refaeli's sexy curves.

Here's why Hurley wants Bar Refaeli

She always looks natural.She seems like fun.Oh yeah, and THOSE.She looks great when she's not all But, she dolls up well, too.

Hurley and Refaeli's relationship doesn't end there. The 23-year-old model will be on the runway for them this October for Los Angeles Fashion Week, and there's a possibility she might lend a hand in the design process since, according to Hurley, "She lives this lifestyle."