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Rachel Bilson modeling for Edie Rose

7/19/2008 12:31PM by Kristen Seymour


We've seen several celebrity clothing lines fall recently, and often the retailer blames the celeb in question for not making appearances to promote their brand. It doesn't look like that's going to be a problem, however, for Rachel Bilson and her clothing line, Edie Rose for DKNY Jeans -- the petite fashionista didn't just help design the clothes; she's modeling them as well.
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Rachel stars with several models in a true-to-form DKNY ad, with a New York-inspired background, like buildings, beams, and signs.

According to a mouthpiece for DKNY, Rachel "was really hands-on with the entire process," making the clothes "come to life in such a youthful, authentic way ... always youthful, but appropriate."

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