Here's a way to create buzz for your fashion line -- make a really hot collection, then announce that every single item is limited edition. There's nothing that makes consumers want to spend more than showing them what they soon will not be able to have if they don't whip out those credit cards, pronto. MoonSpoon Saloon is pioneering the future of fashion with their entire limited edition label.Basically, the label will only consist of 99 pieces. Each of the 99 pieces will be produced in 99 editions. When they're gone, they're gone.
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On a yearly basis, MSS will create just two collections of 10-15 pieces each. So think of the unique clothing as if it were artwork that you're collecting.
As for the garments themselves, well, let's just say that MSS is not for the faint of heart. The garments they are currently showcasing online are fun, daring and a little crazy. With colorful clown suits, you'd have to have some serious cojones to pull off any of these looks!