There's no doubt that much of the advertising shown during the Olympic games targets women -- have you noticed all the commercials for osteoporosis meds, baby products, and women's razors? And there's reason -- research has shown that women tune in to the Olympics for many reasons. They enjoy the "occasion," and all the pomp and circumstance; they appreciate the dedication and commitment the athletes have to their sports; plus, it's great family programming.

However, we think many women have another reason for tuning it -- the male athletes.
Let's face it -- fitness is always fashionable, and there are some gorgeous Olympians competing this year. Of course, we're amazed at their strength and skill, but we also marvel a little at their abs. We've got a few of our favorites, but we'd love to hear about who you love to watch (whatever your reason)!

Oh, and guys? Don't worry -- you can vote for the hottest female Olympians over here at AOL Sports. Enjoy!