After keeping it casual and understated in Doc Martens' ad campaigns for the past couple of seasons, Daisy Lowe aka Gavin Rossdale's lovechild, has found a new shoe company to play with: Converse.

The British "it" girl stars alongside some slightly dirty male model in the new Converse by John Varvatos ad campaign. Wearing lots of black eyeliner and using a French fry as a mustache, Mark Ronson's boo looks laid back and in her element in the Ryan McGinley lensed photographs.

In addition to the ads that will run in magazines like Vogue,Interview, and GQ, there will be a sixty second film that depicts the models in the ad causing mayhem inside of a diner. But we know they probably do that a lot in real life, so this shouldn't have been too hard for them to reenact.

[via WWD]