Rachel Zoe's brand just keeps growing. For a while she was nothing more than a name behind a group of well dressed but very skinny celebrities. Then Perez Hilton outed her as the force causing the size negative two trend in Hollywood (because size zero just isn't small enough anymore) and she became a wanted woman. Now, aside from her reality show, The Rachel Zoe Project, premiering in September, Rachel will be coming out with her own line of handbags.

As witnessed in the preview for her show, Rachel is hardcore passionate about fashion. She keeps her clients on the cutting edge so it only makes sense that she would come out with her own line.

Rachel says that it was an obvious transition for her, "My goal is to create a lifestyle brand. Something that there's no limit to . . . that will go from belts and sunglasses to jewelry and clothes and fragrance and home."

We are actually pretty excited about this line, because of it's two major elements -- vintage inspired and affordable. You really can't go wrong there. Expect to see the purses in stores starting sometime in early 2009.