Marc Jacobs likes to surprise people. You could say it's his thing -- just think of Victoria Beckham in a paper bag. Those ads were totally strange, incomprehensible to the average woman, yet more talked about than any other ad campaign that came out at the same time. So while some people might be surprised by Marc's choice to use the girls from t.A.T.u. as the next faces of his brand, the fact that Marc is trying to shock, is no shocker.
t.A.T.u., the Russian duet, most famously known for their M.T.V. 5 minutes of fame after making out on live television in school girl uniforms, will front his Fall/Winter campaign.
Marc will pull them out of obscurity in a way that Mischa Barton's movie with the ladies could never do. We're just interested to see how he's going to do it. Will they be thrown into shopping bags like Posh? Will he be playing off their sexuality and show them making out, like we've seen before? What devilish tricks does Marc have up his sleeve?