GenArt's Fresh Faces program has brought notables like Zac Posen, Cloak, Philip Lim (Development) and Duckie Brown to the runway during New York Fashion Week when they were mere upstarts.

This year, the 14th annual show, features JF & Sons, Ideeen, Sariah, Lialia, Richard Ruiz and Chree in women's wear; Hyden Yoo and Philip Sparks in men's wear; and Antoinette Les Designs, Deka Ray, Heutchy and TNC Studios in accessories.

Plus, for the first time, online retailer Yoox will offer select looks from one lucky designer. JF & Sons (shown at right) was selected by Yoox, GenArt and former NY Times Style Editor, Holly Brubach. (We still haven't been asked to sit on any selection committees for GenArt. Humph.)

The day after Sept 4th's runway show, 15 different garments from JF & Sons, in a full size range will hit Yoox. JF & Son is co-designed by Jesse Finkelstein and Katheryn King. Finkelstein's bio reads: "A Brown University graduate and homeland security and terrorist financing expert." Presumably, that could make make her a candidate to become a secret, undercover agent.

And keep an eye on Hyden Yoo, the Fear Factor winner who used his prize money to start a line. We imagine the runway is lot less intimating to someone who has milked a goat with his mouth on TV. Yoo built strong word of mouth with his slim fit, cropped button downs, then moved onto a full collection.

In October, Fresh Faces moves onto Chicago (Oct. 1), then Los Angeles (Oct. 10). Another notable GenArt fact: the organization works closely with Bravo on Project Runway casting.