Canadian dept. store pulls catalog filled with super-skinny models

(Have they learned? The catalog was pulled, but click the photo to see which models they're still using!)
Although exceedingly skinny -- and probably unhealthy -- models have proven to be an effective strategy for the advertisers, they're not so great for avoiding bad PR and controversy. As Canadian department store La Maison Simons found out last week, there's a growing movement of socially-conscious fashionistas out there ready to send in complaints whenever they see models that look like poster children for a campaign to fight hunger.
Simons released their 36-page fall catalog in stores as well as inserted into newspapers last week. Almost immediately, the Quebec-based retailer got over 200 customer complaints about the emaciated look of the models wearing their Simons TWIK brand. Not exactly the kind of response you want from a fall catalog. Before the public outrage could really boil over, company president Peter Simons made the decision to pull the catalogs, saying that the images are "destructive to a more vulnerable portion of the population which is exposed to anorexia."
Do you think these models are over-the-line?
[via Jezebel]
Tags: Canada, catalogs, emaciated, La Maison Simons, LaMaisonSimons, Peter Simons, PeterSimons, Quebec, too skinny, TooSkinny






Joy, 9-02-2008, 3:09PM
What the heck are the catalogs showing these 90 pound chicks when no one, I repeat, NO ONE, weighs that. Why don't you show models that weigh 120, 140, 160, 180, 200+ pounds? What's the matter, afraid people will think THAT'S disgusting? That's what people weigh, folks, a hell of alot more than 90 or 100 or whatever these things called models weigh. Get real, people. Everyone has to wear clothes, why not make it possible for people to see what they're going to look like? How am I supposed to know that that little number in the middle is going to fit me when the chick that's modeling is weighs half of what I do? Dumb a** people, I'm tellin' ya....
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