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The US Army launches an all-out fashion offensive

by Josh Loposer (Subscribe to Josh Loposer's posts)
Posted Sep 5th 2008 at 9:30AM  
0 Comments
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Army Navy surplus stores have long been a goldmine for Che Guevara wannabees and indie fashionistas, but they no longer have to hit up Bob's Camo Hut for certified Army styles. Taking a cue from the popularity of military styles and camo, the US Army has decided to cash in by launching its own line of military-inspired styles at Sears. It's called All American Army Brand's First Infantry Division (kind of a ridiculously long name, right?), and it's sure to be covered up in official Army insignias and patches.

The Army's lineup of t-shirts, hoodies, denim, and outerwear for both men and women will be available exclusively at that bastion of high fashion and good taste: Sears, Roebuck & Co -- we know that's where you do most of your shopping. The price point for the line spans from $11.99-$119.99, which should make the line a great recruiting tool for the Army -- and make them a little extra cash, of course.

[via BlackBook]
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Filed under: Fashion, Best of the Season, Denim
Tags: All American Army Brand, AllAmericanArmyBrand, Army Navy Surplus, ArmyNavySurplus, camouflage, Che Guevara, CheGuevara, First Infantry Division, FirstInfantryDivision, military, Roebuck, Sears, US Army, UsArmy
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