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Bryant Park giveaways kinda stink actually

9/24/2008 5:01PM by Michael Cohen

There's always like a big deal or whatever about review samples (ie free stuff aka swag) for editors during New York Fashion Week. These booths from Bryant Park S/S '09 were generally a waste of time with their long lines and tiny samples.

In this case, Havanianas and TRESemme both have good quality product lines. But to wait in a long line of grabby hands for $15 dollar sandals or pass out hotel sized samples during certain hours just seems like a waste of space in many ways.

Obviously these type of sponsors make the whole thing possible but they don't necessarily enhance the Bryant Park experience. Even anonymous booth staffers agreed there's probably better ways to get samples out there. For better use of space, we're going to suggest more couches and comfy, clean things to sit on.



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