No more Levi's for me - and I really like to Levi blue jeans. But Levi is not the only player in town.

Is the 501 REALLY still a staple, like the article states? I never see people in them anymore. They look so dated with their high waists. Guys look kind of weird in them and girls don't look so good either.

Is this our first post tagged Pants Monster? Well. It's about time.

Tacky, really lacking in being original when you come right down to it. I would hope the targeted buying audience might actually find it degrading and juvenile in nature.

Rawlinson is right. This campaign is so disgusting and offensive that I will never buy a Levi's product again. Ever. If the culture is going to sink to these levels, it will not be with my support.

I sent an e-mail to them and received this response:
We appreciate your comments about our "Unbutton Your Beast" digital initiative.

We try hard to connect in meaningful ways with the enormously diverse range of people who wear our jeans. Sometimes, we miss the mark and sincerely apologize if you feel this is one of those times.

Thanks again for letting us know your comments and concerns. We will definitely pass them on to our marketing and advertising colleagues who pay close attention to consumer feedback.

Huh? Meaningful ways? Were you trying to connect with pedophiles and perverts? Cause I'm pretty sure they're the ones you connected with. As a mother with 5 kids, I won't be buying their products unless they pull the ads and apologize for being idiots.

Completely disappointed and disgusted-this is def a new low!

FUNNY!!!!
LEVI ROCKS!!!!!

One of the most disgusting ads I have ever seen .Have bought levis for years but if this is who they are it is no more for me.

Who fucken cares?! You're all a bunch of prudes w/ no sense of humor or life. It's just a commercial. Get over it!

This is definitely the sleeziest ad I have seen in years. Hopefully Levi Jeans will go out of business. What scum dogs they are.

I agree with Dawn. Lighten the fuck up. This is another reason why America is the laughing stock of the entire world---you're mired in your expensive losing war, your country is run by incompetent criminals, your economy is in the toilet, and you're stuffing your fat, gas-guzzling faces with high-calorie snacks and worrying about whether or not a blue jeans advertisement is "too racy," and vowing "never to buy a Levis product again." You'll be lucky if you can afford to, very soon, even if most of you could even fit into a normal-sized pair of 501s.

Right, Chanesaw, Levis will go out of business because of this ad. Because, as we all know, sex kills advertising and never sells.

It's just an ad. I think it's dumb but if something that minor offends you then it's your right to boycott the product. There are a lot more serious issues that should rock your boat. Lighten up, it's just an ad. Don't worry, Levi's will make it up to you!

It amazes me what dumbshit people get offened by. Let's get all pissy over some stupid ad, and not worry about the real problems in the world. I swear the U.S. is the most uptight, anal place. And yes I am American, and U.S. born, get a grip people and get a life. And don't take dumbshit so serious!!!!

Sir Reginald: "My sword may be tiny, but my poke is MIGHTY!" Lol. Awesome.