Is this Levi's ad campaign for real? Or is it part of an underground October Fool's Day movement that we're not aware of?
In order to promote their 501 jeans -- a style that probably doesn't even need an ad campaign because it's such a staple of the American wardrobe -- Levi's has decided to whip out an e-card marketing program that's so shocking and tasteless, it's hard to believe. So how does it work? You send a friend an email, in which a beast pops out of a pair of 501s and starts talking. Brilliant, no?
Usually, we're all about clever innuendo, subtle phallic references -- you name it, we'll laugh at it. But this new ad campaign for Levi's 501s displays little or none of that. It's a straight-up, in your face penis joke that is so lacking in nuance, it makes you want to cringe. Kinda like that movie Teeth scarred us for life -- or at least a couple of hours -- this campaign for Levi's might actually be turning us off to one of the most classic and endearing styles of denim the world has ever known. Keep it in your pants, marketing team.
OK... maybe we'll send it to a couple of friends -- but that's all. We swear.