Este� lauder and Wal-Mart make nice - strange times
As the world of fashion reacts to the tanking economy, some high-end players are making bold new
The new line will be sold under the name C-Thru, as in the bottles are transparent -- or as in 'wow, the economy must really suck for Esteé Lauder to make such a transparent attempt to reach out to Wal-Mart shoppers.' While the move is totally uncharacteristic for the historically highbrow cosmetics firm, launching a Wal-Mart line is probably one of their best chances to grow in these tough times.
The C-Thru trio will consist of gem-inspired fragrances like Ruby, Purple Diamond, and Blue Opal. After their exclusive launch at Wal-Mart this December, EL's low-end fragrances will eventually be sold at other luxury stores such as Kohl's and Target. Weird.
[via HauteConcept]
Tags: 5th Avenue, 5thAvenue, Blue Opal, BlueOpal, C-Thru, cosmetics, Estee Lauder, EsteeLauder, fragrances, Kohls, price point, PricePoint, Purple Diamond, PurpleDiamond, Ruby, Target, Wal-Mart







Rebecca, 10-05-2008, 11:57PM
Why is perfume so expensive? It seems to just sit on the shelves because it is so expensive. I try to wait until it goes on
sale. Of course, Estee Lauder and other department store
fragrances never go on sale.
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