As the world of fashion reacts to the tanking economy, some high-end players are making bold new
The new line will be sold under the name C-Thru, as in the bottles are transparent -- or as in 'wow, the economy must really suck for Esteé Lauder to make such a transparent attempt to reach out to Wal-Mart shoppers.' While the move is totally uncharacteristic for the historically highbrow cosmetics firm, launching a Wal-Mart line is probably one of their best chances to grow in these tough times.
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The C-Thru trio will consist of gem-inspired fragrances like Ruby, Purple Diamond, and Blue Opal. After their exclusive launch at Wal-Mart this December, EL's low-end fragrances will eventually be sold at other luxury stores such as Kohl's and Target. Weird.
[via HauteConcept]