On any other celebrity we'd call it a cheeseburger and call it a day. But, Heidi Montag is far too meticulous about her image to let herself gain 5 pounds overnight. And even if she did gain a little weight, we would bet money that she wouldn't go out of the house in a dress that screams, "Look at my belly!" Unless, of course, she's faking a baby bump for publicity.

This isn't something we'd put past this media savvy couple. Having the paparazzi chase you down to get pictures at every angle of a stomach that may or not be protruding because there's life growing inside it while the gossip blogs call you fat or preggos has become one of the biggest trends of Hollywood!

Spencer Pratt has spent the last couple of years trying to turn himself and Heidi into a brand. They're slowly but surely succeeding. While you might not love them, you probably know their names -- a sign that Spence is doing something right. This pregnancy might be just another step in his plot to take over the world!

Star Magazine, if you believe a word they say, saw this one coming. The magazine reported back in May of this year, "Heidi, 21, and Spencer, 24, have plotted each step carefully. First the aspiring singer will stop drinking. Then she'll visit chic children's boutiques... to pick out baby stuff. But by the end of the summer, Heidi will be photographed bumpless and sporting a skimping bikini while strolling along the beach."

But, wouldn't it be great if she really were knocked up? They could film the birth live on The Hills and name the little one Speidi! We'd definitely watch that episode.