Beauty industry insiders believe that sales go up when the economy goes down. The theory is that people turn to less extravagant indulgences (like say, lipstick) when they're uncertain about the future. Leonard Lauder coined a name for this phenomenon after lipstick sales doubled after Sept. 11 - the Leading Lipstick Indicator - and while the name is a bit tongue in cheek, the correlation between cosmetics sale and economic woes seems to be strong.

The bad news? Cosmetic sales are up 40%.

The good news? We found a list of fall's most popular shades. We're sure you'll find a little something to spoil yourself with on this list.