Hello Kitty has been on bit of a whirlwind this year. First, she was named ambassador to Japan. This past summer, she was placed on the cover of Vogue. And now, she's got a hot new boutique in Times Square. Work it, girl!
The first ever Sarino, the parent company of the Hello Kitty brand, luxe concept spot will opened its doors in New York last week. The shop is filled to the max with everything from pencils to diamond encrusted pendants, all covered with the oh so adorable and mouthless face of Hello Kitty.
All of the saccharine gear is meant "to attract fashion-forward women in their 20s" who grew up on the brand and other equally popular icons like Care Bears and Strawberry Shortcake.
[via WWD]