Five Four is hipness on your back. The L.A. based company is both progressive and classic. They provide pieces that are not only building blocks for the modern man's wardrobe, but staples. Their style is as sophisticated as it is sweet.

High praise? Indeed. We're able to throw such sentiments around because we're privy to something that you haven't seen- yet. Five Four's new Spring/Summer 09 line. Trust us, you'll be singing their song soon enough.

The line draws "on a love of travel and culture" and "was inspired by the streets of New York City, the world's melting pot. The city's sleek but raw presence is felt throughout the collection where refined fabrics are infused with bold detailing, enhancing the progressive and technical design to create a mix that is a line of new modern classics."



Nice, right?

The key to the line is versatility. The palette is crisp and clean, keeping "emphasis on the details."

"The collection encapsulates the rebellious spirit of NYC and its dwellers, while echoing the legacy."

The above quotes are from a press release and we've included them because they're true. Who are we to argue with the truth?

Five Four's understanding of the modern man has helped create a line that embodies his spirit. It allows him room to breathe and the means to look good doing it.

Take a look for yourself. You'll be glad you did.