Recession-Proof Lingerie?

OK, so the current recession has a lot of us tightening our belts and cutting down on unnecessary spending -- but since when is cheap lingerie unnecessary? Surprisingly or unsurprisingly, depending on how you look at it, Frederick's of Hollywood appears to be a victim of this downturn, losing $5.3M in the last financial quarter.

Fredrick's of Hollywood

We were under the impression, however, that alcohol, gambling, and porn were practically recession-proof. How can there be no overlap into tacky lingerie?

Apparently, most of their loss came as a byproduct of the company's merger with Movie Star Inc., an even tackier lingerie company. But in spite of that setback, the merger should definitely make Fredrick's well-positioned for the low-priced porn/alcohol trend that economists are predicting.

Fredrick's of Hollywood

We could easily see people staying away from the high-priced stuff, but as we slide into what looks like a protracted recession, we're predicting a definite spike in cheap-chic. Possibly even trashy-chic. So, maybe the people at Frederick's really do know what they're doing. Their sales are actually still up over last year.

Fredrick's of Hollywood

Though, sadly, the downturn has hurt Frederick's enough to cause them to layoff 15 of their personnel. Bummer. On the bright side, it looks like the company is going to be in good shape according to the porn/beer scale.

Fredrick's of Hollywood

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Fredrick's of Hollywood

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Fredrick's of Hollywood

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Fredrick's of Hollywood

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Fredrick's of Hollywood

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Fredrick's of Hollywood

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Fredrick's of Hollywood