Which flamboyant head of a top fragrance company is loathed by the family whose name is on the bottle? "He just wants to hang out with celebrities, which is why he does all those tacky deals," is the waspish word from the family's winter estate.

Which minor fashion designer is best friends with the supermodel-set because she's also their cocaine dealer? Her prices are the highest in town, but those girls trust her and can afford it.

Which infamous society gigolo, with an internationally famous recent ex-wife, started with wealthy businessmen when he was in his early 20s and moved onto women when his looks started to fade?