We adore unique fashion week invitations beyond the typical printed materials. Menwear label General Idea by Bumsuk took a familiar child's toy to reflect the FW '09 collection. Could designer Bumsuk Choi be hinting about some type of reshuffling concept here?
Either way, we like the notion of problem solving with childlike simplicity. But we know enough about General Idea to say simple versus complex barley scratches the surface. And we'll keep you posted if anyone tell us something else.