THE SCOOP: As lead makeup artist Gordon Espinet explains threeASFOUR is "not about looking pretty or glamorous it's really more about embracing the cool factor." Focusing on that aesthetic resulted in makeup that's very modern and almost futuristic. "Rather than doing makeup, it was about creating a lighting effect, an other worldly effect of lighting." No mascara, no liquid eyeliner, no brow pencil, creating this look is all about highlighter and adding color with out adding red. "The collection is black white and gray, so the idea is everything not red. When I think futuristic it's not about being rosy or red, it is really about almost being beige."