It's not a party in SoHo unless the fire marshals turn up. And New York's Bravest were out in force Wednesday for the mob scene at Paper magazine's bash inside the Hilfiger Denim Store on Broadway.

Motley rockers mixed with hipsters for the launch of a denim collection designed and inspired by former Ramones drummer Marky Ramone, who performed with his new band Blitzkrieg. Marky was the very model of downtown dishevelment as he mingled with guests including Tommy, Andy and Ally Hilfiger, Sean Stewart, Russell Simmons and Mick Rock.

The collection, comprised of men's and women's jeans, leather jackets and t-shirts, is called "Rock Scene" after the '70s and '80s music magazine that featured icons like Patti Smith, Lou Reed, Blondie, Iggy Pop--and of course, the Ramones.

(And let us pause to note the irony of the Ramones' legacy playing out in a SoHo denim store when CBGBs, their legendary stomping ground just a few blocks north, is now a trendy John Varvatos store. Sic transit gloria punky!)

Tommy Hilfiger, himself a fixture on the downtown party circuit, said Marky "epitomizes the fusion of music that is at the heart of our business."

Judging by the crowd outside the door, which numbered several hundred snaking down the block, he also understands that free music and an open bar is at the heart of a good party.