The driving force behind the line -- aside from the Jonas Brothers' extensive fashion knowledge and background, ahem -- is Disney Consumer Products. Apparently, the tween-targeted clothing line is inspired by the wardrobe on the Disney Channel's upcoming soon-to-be smash hit show Jonas. Says marketing guru Jane Buckingham:
"A Jonas Brothers clothing line is a really great idea ... Even though they typically go for more of that girl-to-girl connection, I am sure the company will be smart about how they market the brand, and I would think that the line wouldn't be too masculine."Wow Jane, we're sure the Jonas boys will find that very flattering. Disney's Jonas debuts in May, shortly followed by the launch of the clothing line, which will be sold at fine stores such as Wal-Mart, Kmart, Sears, and JC Penney.