tracy feithMichelle Obama seems to have a knack for making things happen for lesser known designers. She helped further the careers of Jason Wu, Isabel Toledo and now designer Tracy Feith. Feith, whose frock Michelle recently donned at a National Prayer service, will be launching a very reasonably priced line for Target that is so right for summer. Here's a sneak peek of the first looks which include model Allie from The City.

Feith, who is known for his "beachy" aesthetic (he just looks like an ocean kind of guy -- on left in photo), has made a collection that is part retro, part bohemian with just a smidge of sporty – perfection if you ask us! There are brightly colored floral prints, feminine ruffles, and even some mod shifts and rompers in the mix. Even better, everything in the collection is priced under $50. Feith's line will hit Target stores nationwide on May 17.

Allie & Co. Model Tracy Feith for Target

White dress, $44.99Black & White dress, $39.99Flora top, $22.99 & Flora skirt, $26.99Flower print maxi, $44.99Shift dress, $29.99


Via Nitrolicious