As we've mentioned so many times before, we love when beauty and eco-consciousness collide. And, when you throw a smokin' celebrity into the mix, well, there's just no better way to celebrate Earth Day. Kiehl's agrees, and the company that's been providing exceptional skin and hair care products for over 150 years is teaming up with several celebrities, including eco-hottie Adrian Grenier, to introduce its newest product.
The 16 oz. Superbly Restorative Argan Body Lotion is made with fairly-traded, organic Moroccan Argan Oil and Argan Leaf Extract, and comes with Limited Edition Label Art designed by Grenier, eclectic musician Erykah Badu, pro surfer Kelly Slater, and three students from Parsons The New School of Design. And, 100 percent of net Kiehl's proceeds will benefit Waterkeeper Alliance.
In conjunction with the introduction this Limited Edition designer bottle, Kiehl's has launched Kiehl's Gives Back, a site designed to provide its customers with more information about the company's various philanthropic partnerships as well as limited, web-only events.
This isn't the first time Kiehl's has incorporated star power and environmental issues in a product -- last year, the company teamed up with Brad Pitt on the Aloe Vera Biodegradable Liquid Body Cleanser to benefit JPF Eco System, which is a part of the Jolie-Pitt Foundation.
But we still can't get over the fact that we get to use the terms "Adrian Grenier and "lotion" in the same sentence...
| Vince (Adrian Grenier), of course! Now excuse me while I fan myself. | |
|---|---|
| Eric (Kevin Connolly) is more my type, for sure. | |
| Drama (Kevin Dillon) would do this body GOOD. | |
| Turtle (Jerry Ferrara) could rub me down. | |
| Give me Ari (Jeremy Piven)! | |
| Lloyd (Rex Lee), please. Talk about hilarious. |