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StyleList Giveaway - Gap's NEW signature scent, Close

by Dana Oliver (Subscribe to Dana Oliver's posts)
Posted Apr 23rd 2009 at 5:15PM  
129 Comments
Share
The Gap has always been a symbol of American fashion. Today, they're debuting "Close," their first ever signature fragrance for women, which is the brainchild of design wunderkind (and fairly recent Gap EVP appointee) Patrick Robinson. And StyleList readers have first dibs - leave a comment below to enter for the chance to win one of 10 bottles of the iconic scent.

"It wasn't about making a scent that wears you, but a scent that you actually wear," says Robinson. Infused with notes of citrus and white flowers, the overall effect is beachy, with a saltiness that's added by your own skin to personalize the scent. "It changes for each person, says Robinson. "You add to the personality of the fragrance."

After the jump, StyleList got the chance to chat with Robinson about the inspiration behind "Close," the notes that breathe personality into the perfume and the process of creating a fragrance from start to finish.

But first, leave a comment below to be among the first to try Gap's fresh new scent.
Robinson, a Parsons-alum who sharpened his design skills at Giorgio Armani, Paco Rabanne, Anne Klein and Perry Ellis, has been on a mission to modernize the Gap while staying true to its simplicity and sophistication. Combing through every white T-shirt and khaki, he felt there was a missing femininity to products for women. Patrick's solution: "Close," the Gap's first signature fragrance for women.

StyleList: This was your first introduction into the perfume industry.
What was the inspiration for "Close?" How was the development process?

Patrick: I thought how do I keep it cool and very American and tell a story the same way the other products do while making it more individualistic. I'm very clear on what the Gap is. I touch every product within the brand. It was fun because it was something we never had. It needed to feel like today and tomorrow. You needed to see the bottle that's why its clear like the store. The shape is based on an egg--its one of the most beautiful things that you can place in your hand.There is an easiness, honesty and boldness like the Gap.

StyleList: What are the prominent notes?

Patrick: It wasn't about making a scent that wears you, but a scent that you actually wear. You should smell fragrances when you lean in close to someone. It's never sexy when you smell it before they walk into the room. There are notes of citrus and white flowers. A lot of people say that they smell the beach--that fresh, saltiness is the human muskiness in there. The white flowers add a subtle essence. It changes for each person. You add to the personality of the fragrance.

StyleList: Did you know from the beginning that you would name the fragrance "Close?"

Patrick: No. People were pitching me names that had two words. I didn't like two words. It's not Sexy Gap or Fred's Gap. I wanted a clear, one-word name. Someone had a book with fragrances already launched and it had "Closer." I hated the "-er" and forced it to be "Close." It was so Gap and it felt like a man and a woman being together.

StyleList: Do you have any plans to create a signature fragrance for men?

Patrick: Yes. You're the first person to ask, but I don't know when though.


CONTEST RULES
  • To enter, leave a confirmed comment below.
  • The comment must be left before 5pm EST on Thursday, April 30, 2009.
  • You may enter only once.
  • Ten winners will be selected in a random drawing.
  • Ten winners will receive an 100 ml bottle of Gap "Close" (valued at $35.00 each)
  • Open to legal residents of the 50 United States, the District of Columbia and Canada (excluding Quebec) who are 18 and older.
  • Click here for complete Official Rules
Read All Comments
Filed under: Fragrance, Beauty, News, Makeup
Tags: close, fragrance, gap, giveaway
Share

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READER COMMENTS

(129)Add A Comment

mindy, 4-23-2009, 5:46PM

2 stars vote downvote upReport
mindy

sounds "scent" sational thanks for the giveaway

Reply »

James Harris, 4-23-2009, 6:07PM

2 stars vote downvote upReport
James Harris

pick me

Reply »

Carol, 4-23-2009, 6:25PM

2 stars vote downvote upReport
Carol

I would love to win this nice prize.

Reply »

brenda helgeson, 4-23-2009, 6:46PM

2 stars vote downvote upReport
brenda helgeson

i'm surprised gap hasn't explored the perfume market before now

Reply »

michele, 4-23-2009, 6:40PM

2 stars vote downvote upReport
michele

Thank you for the giveaway. Please enter me.

Reply »

Geri Nyland, 4-23-2009, 6:53PM

2 stars vote downvote upReport
Geri Nyland

I seriously didn't even know that Gap had a fragrance. I bet is smells wonderful :o)

Reply »

Deanna, 4-23-2009, 7:12PM

2 stars vote downvote upReport
Deanna

Sounds great! Count me in :)

Reply »

Angela H, 4-23-2009, 7:07PM

2 stars vote downvote upReport
Angela H

Sounds amazing! Thanks for the great giveaway!

Reply »

Kim V, 4-23-2009, 9:40PM

2 stars vote downvote upReport
Kim V

Sounds great!
Thanks for giveaway!
kimspam66(at)yahoo(dot)com

Reply »

Kristin, 4-23-2009, 8:14PM

2 stars vote downvote upReport
Kristin

Love your giveaways! I used to rock Dream like it was going outta style back in the day.
http://www.bonbonrose9.blogspot.com/

Reply »

Kelly, 4-23-2009, 9:07PM

2 stars vote downvote upReport
Kelly

Oh, I absolutely adore having new scents! I also used to lovvvve Dream. I probably held onto that stuff longer than I should have, but it was one of my go-to scents. Anyway, I would love to try Close! :o)

Reply »

Brooke, 4-23-2009, 10:04PM

2 stars vote downvote upReport
Brooke

No Gaps near us... Would love to try the new "Close" scent

Reply »

katherine shepard, 4-23-2009, 9:57PM

2 stars vote downvote upReport
katherine shepard

Ooo fun!

Reply »

Mildred, 4-23-2009, 10:02PM

2 stars vote downvote upReport
Mildred

This sounds nice. I would love to try it!!!!

Reply »

Ellen Ring, 4-23-2009, 11:33PM

2 stars vote downvote upReport
Ellen Ring

I love trying new perfumes & would love to try this one.

Reply »

Young, 4-23-2009, 11:21PM

2 stars vote downvote upReport
Young

I love this, this sounds awesome

Reply »

hei, 4-27-2009, 5:14PM

2 stars vote downvote upReport
hei

I would really love to enter

Reply »

Kiara, 4-23-2009, 11:41PM

2 stars vote downvote upReport
Kiara

I would love to win this!
austma7@aol.com

Reply »

durberville, 4-24-2009, 11:47AM

2 stars vote downvote upReport
durberville

Would love to try this new scent.

Reply »

Anne Taylor, 4-23-2009, 11:34PM

2 stars vote downvote upReport
Anne Taylor

This sounds like a wonderfully subtle scent! I'd love to win!

Thanks for another amazing giveaway!

anne_c_taylor@hotmail.com

Reply »

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