Marks & Spencer's awesome ad apologizing for charging chesty gals more. Photo by Leon Neal/AFP/Getty Images

It's not often that a company (or anyone, for that matter) admits to being wrong. It takes a certain humility to say, "Ya know what, I made a mistake." But what about pointing out your bad call in a full-page ad and running it in the top local newspapers. Now that, my friend, takes cojones!

The company? British department store Marks & Spencer (famous for its amazing underwear selection). The mistake? Charging busty women (DD-cup and above) more for larger bras, up to an additional £2 ($3). The admission of guilt? M&S calling itself out for the "big boob surcharge" in an ad (right) that bluntly stated, "We boobed." As reported by CNN, the ad went on to say:

"It's true that our fantastic quality larger bras cost more money to make, and we felt it was right to reflect this in the prices we charged," the ad said. "Well, we were wrong." The store is also running a 25 percent off all bras promotion through May.

But what's even cooler is how the chain was persuaded to drop the pushed-up prices. Some pissed off shoppers were so outraged (and rightfully so) by the "cost-by-cup-size" policy that they did what any angry consumer would do -- created a Facebook group, aptly called "Busts 4 Justice."

And after campaigning for almost a year, arguing that bra prices didn't escalate by chest size at other stores and that Marks & Spencer itself didn't jack up the prices of larger-sized clothing, the well-endowed women got their way.

The group's administrators, Beckie Williams and Becky Mount (that's a BB, no?), celebrated on Friday with the following post on their Facebook page:

We would like to thank everyone who has supported us on this issue; especially the thousands of brilliant, busty women that have joined forces with us. We couldn't have done this without you.

Adding that, "Busts 4 Justice remain[s] committed to making things better for busty women on the high street, but for now we're happy just to be able to encourage all ladies to reward themselves and their boobs with some properly fitted, fairly priced lingerie."

Now, if we could just get "all the booby ladies, all the booby ladies" to the tune of Beyoncé's "Single Ladies" out of our heads! (Not to minimize the importance of this amazing accomplishment.)

Do you think Marks & Spencer had a right to charge more for larger bras? Does its new policy and ad make it all better? Leave a comment telling us your take.

A Busty Gals Guide to: Spring Dresses

    When you're a busty gal, finding a dress that actually fits can seem impossible! To help you navigate the fashion jungle of triangle tops and spaghetti straps, we found the 10 best dresses for your body type. Remember, the foundation of every outfit is a great bra, so make sure to get fitted before buying.

    Josh Griffler, Makeup by Jennifer Lombardo for M.A.C Cosmetics

    Wrap Dress
    The drop waist and deep V-neck make this classic style ideal for curvy girls. Old Navy's patterned mock wrap dress is especially well suited for large busted ladies -- there's no risk of it coming undone.
    Old Navy, $30, for a similar style

    Josh Griffler

    Strapless Dress
    A built-in boned bodice is the key to finding a dress that actually stays up (it provides support and acts as backup for your strapless bra). To avoid showing too much cleavage or having the seams cut across your chest, make sure the top of the dress is wide enough to cover your entire bust line.
    Shoshanna, $330, for a similar style

    Josh Griffler

    Mod Dress
    Let your legs be the star for once! To get that mod silhouette without losing your waistline, pick a fabric like silk, which is fluid enough to show your shape but won't cling to your body.
    Nicole Miller, $365, for a similar style, shoes, Delman, $195,

    Josh Griffler

    Evening L.B.D.
    The empire waist on this Black Halo dress flatters top-heavy figures. For the best possible support under this silky smooth fabric, make sure your bra is entirely seamless.
    Black Halo, $345, for a similar style

    Josh Griffler

    Bubble Dress
    Volume is everywhere this season, but bubble, trapeze and even A-line dresses can make busty gals look heavier than they are. Tailor these trendy dresses to your shape by cinching a belt at your natural waist.
    H&M, $50,, shoes, Delman, $329,

    Josh Griffler

    Shirt Dress
    Shirt dresses are so versatile -- add a high heel for the office or a simple sandal for casual day out. To ensure a smooth fit, look for a dress with large buttons (they're less likely to bulge or pull) and always wear a minimizing bra.
    Tara Jarmon, $288, for a similar style

    Josh Griffler

    Baby Doll Dress
    To make this style work for your shape, pick a dress that shows just a bit of cleavage (try a scoop or box neck), and has volume at the bottom to balance out your frame. Another great trick: go a size smaller -- you'll be surprised how much trimmer you look.
    plenty by Tracy Reese, $ $175.00, for a similar style shoes, Delman, $329,

    Josh Griffler

    After-Beach Dress
    Normally ruffles close to the chest area are a no-no, but this dress is an exception. The ruffles lay flat, creating a flattering frame for the neckline. The soft, forgiving fabric makes it perfect to stow in your overnight bag.
    Johnny Martin, $54,

    Josh Griffler

    Vintage-Inspired Dress
    Retro is everywhere these days, so if you're curvy on top, take it back to the 1940s! These shapely dresses are ideal for your frame and the playful, feminine styles are easy to dress up for a night out, or down for the office.
    Stop Staring!, $141,

    Josh Griffler