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Burberry - The Final Countdown

by Kristen Seymour (Subscribe to Kristen Seymour's posts)
Posted May 27th 2009 at 4:05PM  
2 Comments
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Get your calendars ready, tomorrow (Thursday, May 28 ) has been declared "Burberry Day" by New York City's Mayor Michael Bloomberg. (Yes, you still have to work and no, you don't have to wear plaid!) The New York skyline is about to be changed forever -- check out the time lapse video of the Burberry sign above to get your own countdown started!

In addition to opening its new Madison Avenue headquarters, the brand intends to use its new Burberry Foundation to contribute half a million dollars to local youth projects that help kids realize their potential through creative outlets.

Additionally, according to WWD, our favorite British purveyor of plaid will announce plans to double its NYC retail presence. If all of that isn't reason to break out the good champers, we don't know what is.

Of course, we're not the only ones who think a party is in order. Tomorrow evening, a 50-foot-long Burberry logo at the top of the brand's building will light up, while the 54th floor of the Palace Hotel will serve as the location of a super stylish soiree for 300 fashionable guests.

Celebrities from both the States and across the pond will be in attendance, including the Olsen twins, Blake Lively, Peaches Geldof, Sean Lennon, Helena Christensen, Nicky Hilton and more.

So what does the American Burberry HQ look like? According to WWD, it takes up 68,000 square feet, four floors and, like the London headquarters, was designed by creative director Christopher Bailey, who chose a neutral palette of gray, black, and chocolate brown. Common areas feature LED screens to, most importantly, watch runway shows.

Two 1500-square-foot concept stores will be at the Madison Avenue address -- currently, both spaces are empty, but not for long. One will house Burberry London and the other, the brand's recently updated Burberry Brit, which will arrive in November.

Ready to start shopping? Thursday is the day to do it -- 20 percent of all proceeds made at the 57th Street and Spring Street (SoHo) locations will be donated to the Burberry Foundation, so you can buy your designer goods guilt-free! (Or, if you can't wait, start clicking away below!)

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Filed under: Fashion, News, Designers & Brands
Tags: burberry, burberry-foundation, headquarters, manhattan, new-york, party, store
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  • Keira Knightley's Gorgeous Burberry Gown Keira Knightley's Gorgeous Burberry Gown Play In today's Fab Flash, we're turning the spotlight on the always-elegant Keira Knightley at the London premiere gala of her new movie, A Dangerous Method. The British beauty chose a sophisticated Burberry gown in burgundy, complete with pretty puff sleeves, velvet bow waistband, and a long thin slit down the front.
  • London Fashion Week Recap: Burberry Prorsum, Christopher Kane, & Giles! London Fashion Week Recap: Burberry Prorsum, Christopher Kane, & Giles! Play While designers at New York Fashion Week continued with Fall's minimalism trend for Spring, British designers went all out with embellishments, prints, and accessories! Burberry Prorsum showed edgy takes on the classic trench coat, neon clutches, and thick snakeskin belts. Christopher Kane filled his collection with bright ladylike separates, and perforated leather skirts while Giles played with polka dot prints!

READER COMMENTS

(2)Add A Comment

tracy, 5-27-2009, 4:44PM

2 stars vote downvote upReport
tracy

I love Burberry! Free shipping on fitflops while supplies last! You can get them at http://www.tomkshoes.com or http://stores.shop.ebay.com/tomkshoes

Reply »

Catherine @ Salescoop, 5-28-2009, 10:05AM

2 stars vote downvote upReport
Catherine @ Salescoop

Burberry is really making an effort to give back to the community. I love that their proceeds will contribute to the Burberry Foundation..now spending money on that gorgeous plaid won't encompass nearly as much guilt!

Reply »

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