There's something different about the July issue of British Marie Claire (on stands now)... Bruno has taken over! Sasha Baron Cohen's latest alter-ego (a gay Austrian fashion reporter) is busy promoting himself and the upcoming movie, "Bruno," in true SBC form (read: no holds barred!).
Just this week Bruno got a little too close for Eminem's comfort at Sunday's 2009 "MTV Movie Awards," and now he's needled his way onto the cover of the British fashion mag.
The over-the-top actor "invaded" Marie Claire's July cover and fashion feature starring supermodel Alessandra Ambrosio. Bruno also wrote an A-to-Z fashion guide. The coverage coincides with the July 10 release of the movie.
Marie Claire spokesperson Kaye Woodhouse says the editors styled the shots based on a famous 1980s Versace ad campaign. MarieClaire.com offers an inside look at Bruno and Alessandra's feature. Check out the pics and the A-to-Z guide -- they're genius.