Marie Claire's July cover. Photo courtesy of Marie Claire

There's something different about the July issue of British Marie Claire (on stands now)... Bruno has taken over! Sasha Baron Cohen's latest alter-ego (a gay Austrian fashion reporter) is busy promoting himself and the upcoming movie, "Bruno," in true SBC form (read: no holds barred!).

Just this week Bruno got a little too close for Eminem's comfort at Sunday's 2009 "MTV Movie Awards," and now he's needled his way onto the cover of the British fashion mag.

The over-the-top actor "invaded" Marie Claire's July cover and fashion feature starring supermodel Alessandra Ambrosio. Bruno also wrote an A-to-Z fashion guide. The coverage coincides with the July 10 release of the movie.

Marie Claire spokesperson Kaye Woodhouse says the editors styled the shots based on a famous 1980s Versace ad campaign. offers an inside look at Bruno and Alessandra's feature. Check out the pics and the A-to-Z guide -- they're genius.