Emma fogs up the lens in England. Photo courtesy of Burberry

If the name "Emma Watson" brings to mind wizardry and potions, it's time to rethink the 19-year-old British actress.

From the looks of Burberry's Fall/Winter '09 ad campaign -- which places Watson at the center of fellow Brits/hot male actors, DJs and models: Douglas Booth, Charlie France, Tom Hughes, Tom Guinness and Nick Wilson -- it's pretty clear the spell Watson is casting is far from that of your average teen.

Watson is quite comfortably coming into her own, in both a theatrical and style sense. She was one of just a handful of guests at a private party celebrating Rodarte last week. And now, stars in the Burberry ad campaign. That's no small fashion feat!

Famed photographer Mario Testino shot the campaign, while Burberry's Christopher Bailey served as creative director. Bailey states: "Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign who, like the images she fronts, has a classic beauty a great character and a modern edge."

As for Burberry's direction, it appears to be all about the trench and the tote. Rough leathers and oversized bags rule next season's collection -- we can't wait to see more.

Mad for Plaid: Watson goes tough-chic for the new Burberry ad campaign. Photo courtesy of Burberry



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