Dressed in a chic navy Armani suit, Beckham signed autographs and held a special meet and greet with 300 lucky fans. Outside, thousands mobbed to get a glimpse of the stylish (and super hot) soccer star, in spite of the tube (subway) strike.
As for the campaign, there was a gigantic blowup of the new shot, similar to wife Victoria's campaign unveiling at Macy's Herald Square in NYC on May 6.
The look is a bit neo-Tarzan. Beckham is captured bare-chested with tattoos prominently displayed, while entwined in a a hefty, sailor-worthy rope. Oh, and of course, he's wearing snug Emporio Armani briefs. We got distracted. Can you blame us?