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David Beckham's New Emporio Armani Underwear Campaign

by Bee-Shyuan Chang (Subscribe to Bee-Shyuan Chang's posts)
Posted Jun 11th 2009 at 1:20PM  
135 Comments
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Beckham mania! The new Emporio Armani Underwear campaign. Photos courtesy of Armani

Selfridge's Oxford Street in London was a madhouse today when David Beckham made an in-store appearance to celebrate the launch of his Emporio Armani Underwear Fall/Winter 2009/2010 campaign.

Dressed in a chic navy Armani suit, Beckham signed autographs and held a special meet and greet with 300 lucky fans. Outside, thousands mobbed to get a glimpse of the stylish (and super hot) soccer star, in spite of the tube (subway) strike.

As for the campaign, there was a gigantic blowup of the new shot, similar to wife Victoria's campaign unveiling at Macy's Herald Square in NYC on May 6.

The look is a bit neo-Tarzan. Beckham is captured bare-chested with tattoos prominently displayed, while entwined in a a hefty, sailor-worthy rope. Oh, and of course, he's wearing snug Emporio Armani briefs. We got distracted. Can you blame us?


Read All Comments
Filed under: News
Tags: campaign, David-Beckham, Emporio-Armani, Emporio-Armani-Underwear, selfridges, soccer-star, Underwear-campaign, victoria-Beckham
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READER COMMENTS

(135)Add A Comment

zoe griffin, 6-11-2009, 5:51PM

2 stars vote downvote upReport
zoe griffin

At the signing David wore black suit and brown boots. fashion mistake! see www.zoegriffin.co.uk/blog

Reply »

Big Tomboi, 6-13-2009, 2:22PM

2 stars vote downvote upReport
Big Tomboi

who really cares, when u look that hot! lol

»

Jennifer, 6-16-2009, 6:03AM

2 stars vote downvote upReport
Jennifer

I am in love and his name is Mr. Power Colon Cleanse http://tinyurl.com/PowerColonCleanse ! This is by far the best cleansing product available. I saw it on Oprah and thought I would give it a try. Power Colon Cleanse has pretty much changed the way I live my life. My daily chores are done in a breeze and I have more energy, not to mention more time in my day since I don't mind jumping out of bed in the mornings at 7:00 am now. This is not just a cleanser. It is also a detox. I can feel it working and have only been using it for 6 weeks.
I owe my life to http://tinyurl.com/PowerColonCleanse

»

Mark, 6-16-2009, 8:05AM

2 stars vote downvote upReport
Mark

Zoe,
You obviously haven't been watching your style channels, but the rules of combining black and brown have changed this year. It is acceptable to brown shoes with a black suit, SO long as the belt is brown as well. Trust me I'm gay and we are the guys who define style for the rest of the world who can't dress.

»

ErinMichelle, 6-16-2009, 8:41AM

2 stars vote downvote upReport
ErinMichelle

Looks navy to me

»

Young for life, 6-16-2009, 11:15AM

2 stars vote downvote upReport
Young for life

The thing that I found most unattractive about my face as I got older were the dark circles under my eyes. I tried everything I could to get rid of them but nothing ever worked. I got tired of seeing all the scam ads on TV for skin care products that don't work so I started dong some research about my problem on the internet and I discovered that dark circles around and underneath eye area is not usually caused by a lack of sleep, instead the membrane in that area (a vascular rich zone) of skin is readily susceptible to discoloration (usually dark or pink). I found a great product ( http://tinyurl.com/NoMoreDarkCircles) that contains Haloxyl which is a new ingredient combination that has shown great promise and results in lowering the darkness of color in the under eye area. This cream is natural based so no pore clogging ingredients like mineral oil will make the problem worse. The ingredients in this natural based skin care cream are all about stimulating the pooling blood in the area under and around the eyes. This is one of the main causes of dark circles.
The very thin and fine layers of skin are pumped full of skin thickening ingredients to help maximize the cell wall to decode the see through color for the skin in that area. It also helps to firm the skin around the eyes and reduce puffiness. Extremely good for a great all around look.
http://tinyurl.com/NoMoreDarkCircles
One of the reported side effects (there are only good side effects with this cream) is that puffiness and bags under the eyes are reduced in appearance drastically making this one of the best all around eyes cream in general not to mention for the afore mentioned problems.
As mentioned above the causes can vary a little but for most the same three causes of both under eye puffiness, bags under the eyes and of course dark circles are lack of blood flow, pooling blood, thinning or thin skin and leaking of blood in the very veinous tissue. All of these can be helped tremendously with the absolute best under eye treatment that includes peptides, skin thickeners and much more all in a natural base.
http://tinyurl.com/NoMoreDarkCircles

»

todd, 6-16-2009, 10:45AM

2 stars vote downvote upReport
todd

actually not a fashion mistake any more in 2009... same with wearing navy and black, very chic now.

»

s.a.l., 6-16-2009, 10:55AM

2 stars vote downvote upReport
s.a.l.

form your information black and brown do go together very nicely i have wedding pics to prove it.

»

Nic, 6-16-2009, 10:57AM

2 stars vote downvote upReport
Nic

NO... He wore a NAVY BLUE suit and brown shoes... Might want to fact find before you blog BS...

»

emi, 2-18-2010, 4:22PM

2 stars vote downvote upReport
emi

it's not black....it's navy blue pal

»

sch1susan, 6-13-2009, 2:15PM

2 stars vote downvote upReport
sch1susan

I LIKE THE OLD PICTURE BETTER

Reply »

Renee, 6-13-2009, 2:31PM

2 stars vote downvote upReport
Renee

...that's a lot of airbrushing!!!

»

John, 6-13-2009, 3:02PM

2 stars vote downvote upReport
John

He's a F * A * G * G * O * T!!!

Reply »

TIM,, 6-13-2009, 5:45PM

2 stars vote downvote upReport
TIM,

jealous? BTW, being with a man is awesome. You could only hope to look that good! From a F-A-G-G-O-T. At LEAST you spelled the word correctly.

»

Midol, 6-13-2009, 6:06PM

2 stars vote downvote upReport
Midol

He's married with children, so your response serves only two purposes. First is your extreme jealousy of a body you don't and can never have. Second is showing the world you are a bigot. Lastly, calling him a Faggot doesn't offend the gay population by any means. To them it's the same as saying, "He's a Hetero". Your sexuality must really be in question for you to read this article, look at the picture and respond at all John. Please though, don't print the picture and run to the bathroom and masturbate, that's a vision we all could live with out.

»

Tom, 6-13-2009, 8:34PM

2 stars vote downvote upReport
Tom

You wish!

»

chuck, 6-14-2009, 2:21PM

2 stars vote downvote upReport
chuck

takes one to know one

»

Kathy, 6-16-2009, 5:25PM

2 stars vote downvote upReport
Kathy

Your picture is not here... BTW- I don't care what color he is in damn he looks good.

»

Mark Kelley, 6-13-2009, 2:53PM

2 stars vote downvote upReport
Mark Kelley

He looks very sick........ with an attempt a covering it up with brown paint.

Reply »

Ian, 6-14-2009, 2:15PM

2 stars vote downvote upReport
Ian

John, You seem to fall into the "takes one to know one" category. If he were indeed, I doubt he would give you a second glance.

»

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