Starting June 20th, and lasting for one week, the Soho, New York store will host the Bicycle Club.
The fast-fashion destination will have a stable of 30 bikes that it will lend out for free! Riders will be equipped with a biking map of fun spots around the city including some across the bridge in hipster central: Williamsburg, Brooklyn.
As with any sight-seeing excursion, remember to bring your camera! Riders are encouraged to take snap shots and upload them to Chictopia where they will be entered into a competition to win -- you guessed it -- a free bike.
For the more shopping-inclined, there will be an in-store bike valet to watch your ride while you peruse the latest Kate Moss Topshop pieces. Photographer Nicky Digital will be on hand to capture bike-chic shoppers and photos will be uploaded on Topshop's Facebook and Flickr pages.
To cap off the festivities, the store will host an outside screening of the movie "Blow-Up" in The Yard at Brooklyn on June 26, complete with DJs and drinks. Tickets are free, but the only way to score them is to find one of the hidden tokens in the store (a la Willy Wonka) starting June 20. Happy hunting!