The 28-year-old triple threat and her mom are creative directors for the brand and personally approve the designs.
Now, the mother-daughter duo has partnered with Red Carter (through its parent company Camuto Group) for their first venture into swim.
Red Carter's namesake brand is known for its South Beach-style designer swimsuits. Carter started out in L.A. working for Guess and Victoria's Secret, but relocated to Miami to pursue his own swimwear line.
From the sound of things, Simpson's multiyear deal is off to a good start. "The Red Carter team is thrilled to partner with Jessica Simpson and Camuto Group -- we admire them both immensely," says Carter.
We were thrilled to learn that the collection is also moderately priced -- separates range from $35 to $60 and cover-ups will go for around $120. The line debuts this year at major department stores and retailers nationwide.
Considering how Simpson's singing career has been going, perhaps a full-time design gig is the way to go. And coming from fashion girls, that's a compliment!