The 5,000-square-foot flagship, which opened on Thursday to much fanfare, is a huge playground for DIY fans. (And some of Hollywood's hottest at its opening soiree.)
You can choose from over 2,000 "elements" -- including crystals (of course!), gems and pearls -- at the "Library of Light," where items are conveniently categorized by color, size and cut.
But with all the mind-boggling choices, a girl needs a little help. Luckily, Swarovski provides a computer program to assist shoppers in determining their design preferences.
Customized pieces are then made-to-order and ready in just two weeks.
For instant gratification, there are several designer collaborations: The crystal company teamed up with Christopher Kane, Janis Savitt of M+J Savitt fame and Mahish Arora to offer pretty fab prefab pieces.
And to celebrate the store's opening, Swarovski worked with charity:water on a limited edition necklace (below) called the "Divine Rock." ("Gossip Girl's" Blake Lively donned the necklace at the opening festivities.)
It's available for $88 both in-store and online with 100 percent of proceeds from sales going to the charity. How's that for guilt-free shopping?
Plus, after one in-store purchase, you are eligible to join the Swarovski All-Access Artistic Members Club.
The club provides its members with invites to special store events and access to exclusive discounts.
There is also the awesome option of shopping online.
The site offers the same bespoke elements and with the added bonus of being able to design from the comfort of your own home.