Only purchase products from company-verified distributors. Photo: Getty Images

As reported by the Daily News, Avon is being sued by Milka Betances, a 30-year-old Bronx resident who claims she was burned and scarred by Avon's Anew Clinical Professional Stretch Mark Smoother.

The product, which contains Butea, a plant extract to lighten stretch marks, as well as ingredients to boost elastin and collagen, won the prestigious Cosmetic Executive Women's Insider Choice Award and has numerous positive reviews on various websites.

However, Betances claimed she was burned by the cream, which she purchased from an Avon dealer on the Grand Concourse in the Bronx.

Could this have been a case of diversion?

Companies like L'Oreal have recently spoken out against products being distributed by unlicensed people or companies. Buying products from anywhere other than company-authorized retailers puts the consumer at risk of buying an outdated, unauthentic, or tainted product.

No word yet as to whether the seller was identified and whether or not she was in fact a verified Avon rep. To avoid any risk, anyone purchasing Avon products should only do so through the representatives listed on Avon.com.