Madonna Shows Her Softer Side in Louis Vuitton's Fall/Winter Ad Campaign
Madonna in the infamous "bunny ears" for Louis Vuitton's fall/winter ad campaign. Photo courtesy of Louis Vuitton
We've been going out of our minds waiting to get our hands on them.
Creative director Marc Jacobs once again chose Madonna as the face of the french label -- the Material Girl showed off her flexibility in LV's spring/summer campaign, which had a hard, sexually-charged vibe.
This time around, though, the series of images, has a lush, even romantic feel.
Jacobs went with an old Hollywood direction for the campaign, with a Man Ray influence.
MJ and Madonna reunited with photographer Steven Meisel, who shot the previous campaign (and the provocative Calvin Klein billboard).
"After the fun we had with the spring/summer campaign, and the amazing reaction to it, all of us – Madonna, Steven and myself – were eager to get back together for fall/winter," Jacobs explains.
The campaign breaks in August.
Madonnas Louis Vuitton Ad Campaign
Madonna wore this ensemble, complete with oversized scrunchy/bunny ears to this year's Met Costume Institute Gala in May.
Courtesy of Louis Vuitton
Marc Jacobs sought a softer, more intimate quality than last season's campaign.
Courtesy of Louis Vuitton
Photographer Steven Meisel used a technique called "solarization," favored by the legendary Man Ray, to achieve a techno-rainbow exposure.
Courtesy of Louis Vuitton
Marc Jacobs says there is a unity to the campaigns "it feels like we have completed both parts of the story." (Referring to Madonna's last turn as the face of Louis Vuitton.)
Courtesy of Louis Vuitton
The lush, colorful clothing was inspired by Tamara de Lempicka artwork.
Courtesy of Louis Vuitton
This is the face of a 50-year-old. Amazing. The purse is not too shabby either.
Courtesy of Louis Vuitton
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Louis Vuitton Ready-to-Wear - Spring 2008
Caroline @ Salescoop, 7-01-2009, 1:52PM
It is hard to believe that we are already seeing fall and winter ad campaigns! In this case, I definitely don't mind! Madonna looks amazing in these photos and I love all of the deep, rich colors. Thanks for the preview!!
Caroline
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