Swedish guys Mikael Söderlindh and Viktor Tell are the brains behind the funky new line.
They discovered a family-owned mill in Turkey that had been open for more than 30 years, making socks for the military -- and the rest is history.
Each pair is made of a cotton blend on Italian looms and every toe is hand stitched for the perfect fit.
Söderlindh and Tell have about 100 different designs in the line -- solids, polka dots, argyle. You name it, they've got it.
Bonus: They're unisex -- a great way to get the boyfriend or husband out of his boring sock routine. No more white tube- or black business socks!
Happy Socks are available at Opening Ceremony and revolveclothing.com for a cool $10 a pair. (That should make your feet and your wallet very happy.)