The collection -- for which the makeup giant brilliantly teams up with fashion designers to create limited edition lipsticks -- first debuts on the runway, then promptly sells out at cosmetic counters.
Past collaborations include Thakoon, Peter Som, Benhaz Sarafpour and Proenza Schouler. (You may remember a tube of "Proenza Pink" selling on eBay for $122.50!).
For spring 2010, Chris Benz is the designer of choice, and he announced on Facebook a fun contest to name his color.
The winner will get five of the lipsticks and a $500 Lancôme gift certificate. Score!
You have until 5pm EST on July 12 to enter, so get creative asap and good luck!