Brüno's Big Day

by Diane Davis (Subscribe to Diane Davis's posts)
Posted Jul 9th 2009 at 4:35PM

With TV commercials airing seemingly every 10 minutes, endless photos of outlandish outfits around the world, several magazine covers and a much-hyped appearance on the "MTV Movie Awards," you may feel the new Sacha Baron Cohen movie, "Brüno," has already run its course.

Oh, wait. It actually doesn't open in the U.S. until tomorrow (July 10).

Expect the excitement to continue. Brüno's latest appearance was just this morning on NBC's "Today" show with Matt Lauer. Clad in a sparkly silver jumpsuit, he offered up lots of nervous energy, plenty of offensive remarks, and of course, a few good laughs.

Cohen's genius has always been the ability to make even the most straight-faced among us chuckle, though we are trying so hard not to. (Check out what he has to say about our president and his fashion-favorite wife here.)

And as Brüno, a super-fabulous, super-conceited and super-silly gay Austrian journalist, he gives fashion a funny name. Get your tickets now.

Visit msnbc.com for Breaking News, World News, and News about the Economy

Brüno Style Evolution

Top Gun: Brüno arrives at his Los Angeles premiere at Grauman's Chinese Theatre with a Chanel bazooka on June 25th.

Jon Kopaloff, FilmMagic

Brüno models a half suit while attending a photo call for his film's Amsterdam premiere in the Red Light District.

Helene Wiesenhaan, WireImage

Strong Like Bull: Posing as Spain's universal symbol for virility at the Madrid premiere, June 19th.

Daniel Ochoa de Olza, AP

Ooh la la! The star gets dolled up for the premiere of his film in Paris, France on June 15th.

Marc Susset-Lacroix, WireImage

Tropic Thunder: Brüno's leopard print Roberto Cavalli getup attracts new friends in the form of Ben Stiller, Clint Eastwood, and Judd Apatow at Spike TV's Guys Choice Awards on May 30th Los Angeles.

Frank Micelotta, Getty Images

Flying through the air at the MTV Movie Awards in May...

Frank Micelotta, Getty Images

...and landing right in Eminem's lap.

"Ich thought it meant something to him, ich guess I was wrong," Br&252;no told Stylelist. "To him it's just another guy hanging upside down in his lap at an awards ceremony, but to me it's another broken heart."

Kevin Mazur, WireImage

Strike a pose: Br&252;no channels Jennifer Aniston on the cover of GQ's July issue.

Mark Seliger, GQ

Project Runaway: Brüno makes his catwalk debut during the Agatha Ruiz de La Prada Spring/Summer 2009 fashion show in Milan, Italy, September 2008.

Luca Bruno, AP

On the scene during Milan Fashion Week, September 2008.

INF

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