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Gap Launches New Pure Body Line - Perfect for Layering and Lounging

by Bee-Shyuan Chang (Subscribe to Bee-Shyuan Chang's posts)
Posted Jul 9th 2009 at 8:30PM  
1 Comment
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Cotton spandex separates from Gap's new Pure Body line. Photos courtesy of Gap

Kanye West may be creating serious buzz by working in the Gap offices, but that hasn't distracted the designers from creating a brand new line for summer. Meet Gap Pure Body.

The idea behind Pure Body is that the clothing feels like a second skin.

Consisting of lightweight, cotton spandex pieces in neutral colors, the line of basics is perfect for everyday layering, or in Gap NYC's case, downward dog!

To celebrate the nationwide launch, Gap's Fifth Avenue (and 53rd Street) location in NYC opened a Pure Body Studio, which will remain until July 22.

So, along with shopping the Pure Body line -- on July 11 and July 18 -- you can stop by for a free yoga class. Each class is limited to 12 people. Call (212) 330-8080 to reserve a spot.

Bonus, you'll walk away with a free Harmony yoga mat by eco-friendly Jade Yoga.

With prices like $14.50 for a Pure Tank and $39.50 for the Pure Foldover Pant, plus a free yoga class and yoga mat, expect a big, yet enlightened, crowd!
Read All Comments
Filed under: News
Tags: basics, Cotton, Free, Gap, Gap-Pure-Body, Jade-Yoga, Kanye-West, NYC, Pure-Body, Yoga, Yoga-Mat
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koko, 7-10-2009, 4:00AM

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