Marion Cotillard continues to shine as the face of Dior -- and specifically the Lady Dior handbag.

The French fashion house just released a new campaign -- above the first of three images -- that will be revealed over the next four months, all shot by Annie Leibovitz.

The concept: Lady Dior travels to New York for "an encounter between two women in the world's most theatrical city." Colors are dramatic, contrasting the brand's shade of red against a dark backdrop.

The first image is explained in sonnet form: "The symbol of the Mirror/for a woman with a double life/daring by day, femme fatale by night." And teases us to find out what Lady Dior's hiding in her bag (as they did in the short film).

You've got us: What is in her bag? It's got to be something good since they're keeping us intrigued with this campaign!