beth ditto

Beth Ditto at Evans campaign ad starring the singer herself. Photo: Rankin for Evans

You may remember we blogged about Beth Ditto's upcoming plus-size fashion line and its place in the "fat-shionista" wars last month. Well, Beth Ditto at Evans is finally here!

Beth Ditto with fellow designer Stella McCartney. Photo: Nick Harvey, WireImage

The singer's plus-sized fashion offering has a serious Eighties vibe. (Not a real surprise if you saw the black and white domino print getup Ditto wore to the launch party for her collaboration and in her ad campaign above; the look is in the collection.)

And no style was sacrificed due to the larger sizing, which is how it should be.

It's really is unlike anything we've seen for this neglected segment of the fashion population. And, frankly, it's about time!

Check out the pieces on the Evans Website. And for on-model images, visit Perez Hilton.

Ditto, a good friend of Kate Moss, suggested herself as a designer for a plus-sized line while hanging with Moss' Topshop bosses. (The Kate Moss for Topshop line was -- and continues to be -- a smash hit.) Clearly, they said yes.

And that's how Beth Ditto landed at UK retailer Evans (Topshop's plus-size sister store).

Prices start at about $20 for leggings and top out around $130 for a poplin parka; sizes range from 14 to 32. The line is available at Evans stores (not Stateside just yet) and online.

What do you think? Hit or miss? Leave a comment.