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Out with Bebe Sport, In with PH8

by Bee-Shyuan Chang (Subscribe to Bee-Shyuan Chang's posts)
Posted Jul 16th 2009 at 5:10PM  
8 Comments
Share

Bebe Sport (above) stores will be replaced by Bebe's new concept PH8. Photo: bebe.com

Bebe announced that all 62 Bebe Sport stores in the U.S. and Canada will be phased out of the California brand's lineup.

But before you rush out and stock-up on the stylish athletic separates, rest assured that Bebe Sport clothing will still be offered at the main Bebe stores nationwide.

Plus, Bebe will start replacing the Bebe Sport stores this November with their new sporty concept: PH8.

Bebe calls PH8 a "sexy fashion-forward active street wear and performance product."

Unlike Bebe Sport, Tara Poseley, the newly appointed President of PH8 says to expect the clothing to be "less about logos and more about great design, quality and comfort."

The idea is that the pieces will look good at the gym and while running errands around town.

We're all for clothes that do the multitasking for us!
Read All Comments
Filed under: News
Tags: active-wear, athletic-clothes, bebe, bebe-PH8, Bebe-Sport, bebe-stores, gym, gym-wear, PH8, Sporty
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READER COMMENTS

(8)Add A Comment

Beth Solgote, 9-08-2009, 8:41AM

2 stars vote downvote upReport
Beth Solgote

More than logos of the company, the clothing should have quality design & comfort. I purchase workout clothes from a company in US, http://www.physiquebodywareusa.com/ check out their store for more

Reply »

Kristen, 9-11-2009, 6:10PM

2 stars vote downvote upReport
Kristen

I am so mad!! this is my favorite store! I doubt there will be as much selection in the regular Bebe stores as there is in Bebe Sport.

Reply »

Valentina, 9-19-2009, 6:28PM

2 stars vote downvote upReport
Valentina

I feel so sad that Bebe Sport is closing. I was a big shopper out there. I live in Alaska and we don't have much stuff up here. I was shopping on line (earned over 3000 points with Bebe Club reword card in less the one year). I hope PH8 will be as cool and sexy as Bebe Sport and will have great selection of the gym clothes. Will you sell on line as well?

Reply »

Erika, 9-25-2009, 1:50PM

2 stars vote downvote upReport
Erika

I am so mad!!!! I hope they sell BEBE sport still at least a small selection. Whenever I can't find something in the apparel store, I can always go find something in their sport store. I don't think that I will like the change, therefore, they may just lose me as a customer. I have spend well over $3,000.00 with this store. I am going down there right now to see this PH 8. I don't even like the name!!!

Reply »

Stephanie, 10-03-2009, 4:30PM

2 stars vote downvote upReport
Stephanie

I am a long time fan of bebe sport and have always loved not only there style, but there quality as well. In a recent shopping trip to bebe Sport I discovered that most if not all of the new line of PH8 cothing is made in China. I feel now we will have the same price tag with less quality. PH8 should consider gong back to making there clothing in the USA!

Reply »

tina, 2-20-2010, 9:49PM

2 stars vote downvote upReport
tina

PH8 sucks! Their concept sucks ,their clothing sucks, and the marketing team is just plain idiots! Trying to make someone pay the same price for what is clearly not bebe sport is just plain idiotic and the so called genious behind this terrible idea will see us loyal patrons will not patronize this concept. Bebe sport was just the best workout clothing line around and didnt need to be messed with or changed in any way. We paid for the logo,wanted the logo and could wear this active wear around town as well as the gym and it was made in the USA ..........reason for so amny loyal patrons that could afford the clothing but if you think you will see the sales for clothes made in China and arent bebe sport get a clue you'll all be out on you a** in less than a year. Good try but game over. What a shame to take a good concept/product and throw it away. As the Donald would say "your fired!"

Reply »

CC, 3-19-2010, 6:08PM

2 stars vote downvote upReport
CC

I actually like ph8 not comparing it to bebe sport tho. I got a cute romper from there. Unfortunately the ph8 by me closed.

Reply »

Melissa, 5-05-2010, 1:47AM

2 stars vote downvote upReport
Melissa

Ever since the 2be stores started going up, original bebe started going down. PH8 sux and the newer stuff at BEBE sux. Quality has went out the door and so have I.

Reply »

 
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