After being discovered by Harper's Bazaar's famed art director Alexy Brodovitch in the Forties, Avedon went on to change fashion imagery and portraiture forever.
He asked his models and famous sitters to be expressive instead of static, and, in turn, he created some of the most iconic images of the 20th Century -- from "Dovima With Elephants" to a contemplative Marilyn Monroe and a pile of sexy bodies for 1980's Versace ads.
Beyond his images of models, musicians and actors, some of Avedon's most revered work is the stark portraits of miners, cowboys and drifters from his six-year "In The American West" project, where he shot hundreds of regular Americans against his signature white backdrop.
Can't make it to San Fran for the exhibit? Check out the below gallery to see a sampling of the work that made Avedon a legendary lensman.
Richard Avedon
Dovima with elephants, August 1955.
Courtsey The Richard Avedon Foundation
Bob Dylan.
Courtsey The Richard Avedon Foundation
Boyd Fortin.
Courtsey The Richard Avedon Foundation
Marilyn Monroe.
Courtsey The Richard Avedon Foundation
Janis Joplin, Port Arthur, Texas, 1969.
Courtsey The Richard Avedon Foundation
Marian Anderson.
Courtsey The Richard Avedon Foundation
Richard Avedon and Twiggy, 1964.
Courtsey The Richard Avedon Foundation
Charles Chaplin, September 13th, 1952.
Courtsey The Richard Avedon Foundation
Cesar Chavez.
Courtsey The Richard Avedon Foundation
Bjork.
Courtsey The Richard Avedon Foundation