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Designers Differ on Proposed New Fashion Law

by Bee-Shyuan Chang (Subscribe to Bee-Shyuan Chang's posts)
Posted Jul 21st 2009 at 9:29AM  
1 Comment
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maria cornejo isabel toledo

Michelle Obama faves Maria Cornejo and Isabel Toledo disagree over the proposed new fashion copyright law. Photos: Getty Images

Designer Maria Cornejo told us firsthand back in April about how she and designers Jason Wu, Thakoon Panichgul and Narciso Rodriguez (a Michelle Obama dream team!) went to Washington, D.C. to lobby for anti-piracy laws for the fashion industry. Now it looks like their efforts might pay off!

The Design Piracy Prohibition Act (DPPA) is currently pending in the Senate and would offer designers a three-year copyright protection on designs that are successfully filed with the copyright office.

Designers in Europe currently enjoy up to 25 years of protection even without filing with the copyright office.

The DPPA has sparked some serious debate. The Council of the Fashion Designers of America, an invite-only group, strongly supports the DPPA and supported Cornejo and other designers on the April lobbying trip.

In the opposite corner, the larger American Apparel and Footwear Association (which represents some of the retailers that the law would affect) opposes it, Reuters reports.

Cornejo points out that "the law would encourage collaboration between the two sides of the clothing market. Under the DPPA, mass-market retailers would have to hire designers to consult, instead of copying," the source cites.

More surprising is that another one of Mrs. O's favorites, designer Isabel Toledo, is arguing against the DPPA.

Toledo is worried that the law could reduce the number of consumer options since now "the top (designers) can own the top and the bottom levels of the market," and that the law would hurt independent designers because it would subject them to expensive copyright lawsuits, Reuters cites.

Cornejo disagrees, saying the law would protect against copying that would hurt the designers' business.

Despite their differences on this issue, the two women remain longtime friends and mutually respectful colleagues.
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Filed under: News
Tags: CFDA, copyright, Design-Piracy-Prohibition-Act, DPPA, fashion-law, Isabel-Toledo, Maria-Cornejo, Michelle-Obama, Ruben-Toledo
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READER COMMENTS

(1)Add A Comment

claire, 7-27-2009, 12:05PM

2 stars vote downvote upReport
claire

It drives me crazy when the CFDA elite are referred to as 'independents.' Make no mistake, the only designers this law would 'protect' are the ones with the deep pockets of corporate backing necessary to pursue - and defend against - costly litigation.

Kathleen Fasenella of Fashion Incubator has written an excellent analysis, which I quote on my own blog, http://collectiveselection.com/?p=847

While the idea of protecting small designers from being copied is nice in theory, no one is really understanding the impact of this law in practice, which will be mobster style intimidation of hot new designers by the established order. This NY Times article on Levi's suing its rivals should be a warning call of things to come: http://www.nytimes.com/2007/01/29/business/29jeans.html?_r=1&scp=1&sq=levis%20sues%20trademark&st=cse

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