The official unveiling is slated for July 31, but we just got word from Merianne Roth, J.C. Penney's Director of Brand Publicity, that new locale is ready to go and will be open to shoppers tomorrow from 9 A.M. to 9:30 P.M.
This is the affordable retailer's first foray into New York City proper. Currently there are other stores in Queens and the Bronx that are among the company's top revenue generators.
Roth says that the 153,000 sq. ft., two-level Manhattan Mall store has a staff of about 500 (way to stimulate the economy!) and stock will be replenished daily.
For the store's product selection, Karolyn Wangstad, the Vice President of Trend for the company, adds, "the store will carry the same lines as other J.C. Penney's."
There are a variety of events scheduled for the opening at the end of the month, including "doorbuster" sales intended to lure customers, and guest appearances from everyone from Mayor Michael Bloomberg to celebrity stylist Jorge Ramon.
Manhattan has just gotten a lot more affordable!