Sneak peek at Bar Refaeli's Fall 2009 campaign for Rampage. Photo: Gilles Bensimon, courtesy of Rampage
Here's another thing models Bar Refaeli
and Gisele Bündchen
have in common (besides Leonardo DiCaprio): Bar has replaced Gisele as the new face of Rampage
Rampage announced yesterday (July 22) that the Sports Illustrated
cover girl would star in the brand's Fall 2009 campaign. Shot by photographer Gilles Bensimon, the sexy, Israeli beauty models the contemporary label's clothing, accessories, lingerie and footwear.
"The Rampage line is comfortable and the cuts are very feminine. It always fits perfectly to the curves of a woman's body--I have curves and I feel really good in it!" Refaeli adds.
Here's a sneak peek at the new ads, plus a behind-the-scenes video of the shoot (above). Watch for their official debut this September in magazines like Elle and Lucky.
Does Bar or Gisele make the better Rampage girl? A shot from Gisele's Spring 2009 campaign for Rampage. Photo courtesy of Rampage
Compared to Gisele's supermodel proportions, Bar is definitely curvier. Rampage's chief marketing officer, Dari Marder, explains, "We were looking for a fresh new face to follow our spring campaign with Gisele Bünchen and when we met Bar we instantly fell in love with her. Bar is sweet, young, sexy and beautiful just like our Rampage customer."
What do you think? Which Leo-ex makes the better Rampage girl?