Ever the cool girl-about-town, Roy tapped graffiti artist George "SEN One" Morillo (we are in Soho after all!) to deck the interiors. And should you stop by, look for the designer herself to help you into find your size among the assortment of faux leather jackets, denim skirts, jumpsuits and jersey dresses for Fall. Mark your calendars!
"'Having your own store is the only medium through which you get to tell your story to the customer in its complete essence,'" the designer tells WWD. "'I absolutely hope to have my own store one day, and to me, launching the Rachel Rachel Roy pop-up store is the most appropriate first step in that path.'"
The designer first started working with Macy's parent company, Jones Apparel Group, in June 2008 when they formed a joint venture together with Roy's ex-husband Damon Dash and TSM Capital for developing the fashion label's brand.
Shoppers will be happy to find that the spin-off line's prices will be easier on the wallet: price tags will run from $59 to $299 for sportswear, $79 to $199 for footwear and $40 to $195 for jewelry and handbags.
The store will only be open for 10 days (or until the stock sells out), but if you don't have a chance to stop by New York come fall, rest assured the designer plans on opening pop-ups in other cities. Stay tuned.